Integrated Product Development, Portfolio Management and Marketing

Aim

Principles of project and portfolio management, including aspects of planning, project evaluation and decision making. Management structure and organisation of clinical development. Team work and performance assessment. Interaction between project teams and business. How to place a new drug successfully into the market.

Location & Organization

Organizer

ECPM - European Center of Pharmaceutical Medicine, University of Basel

Faculty / Teachers

Ernst-Günther Afting, National Research Center for Environment and Health, Munich, Frank Armstrong, Bioaccelerate Ltd., London, Michael Behrens, Consultant, Reinach, Olivier Bohuon, GlaxoSmithKline, Nanterre, Patricia Evans, Consultant, Los Altos, Eduardo Flores Bermúdez, Kleinmachnow, Frank J.T. Fildes, AstraZeneca, Cheshire, Jonathan Freeman, Baxter Healthcare SA, Wallisellen, Gerard Hazelzet, Novartis Pharma AG, Basel, Ansgar Hebborn, F. Hoffmann-La Roche AG, Basel, Bjørn-Eirik Kirkeberg, AstraZeneca AS, Oslo, Don MacLean, F. Hoffmann-La Roche AG, Basel, Detlef Niese, Novartis Pharma AG, Basel, Rory O’Connor, Pfizer Inc., New York, Jens-Peder Pedersen, Novo Nordisk A/S, Virum, Pius Renner, Novartis Pharma AG, Basel, William Richardson, MHRA, London, Klaus B. Schoepe, Brühl, Thomas D. Szucs, ECPM, Basel, Pierre Vankan, Santhera Pharmaceuticals LLC, Liestal, Michael J. Vivion, Executive Communications Group, New Jersey, Constance Ward, Consultant, Lee’s Summit, MI, Allan Wehnert, H. Lundbeck A/S, Valby, Beat E. Widler, F. Hoffmann-La Roche AG, Basel

Location / venue

Pharmacenter, University of Basel

Costs

ECPM Course incl. six modules 11’500 CHF; for members of the University 4’000 CHF

Timing & Workload

Duration Four days
ECTS points 30 (see remarks)
 

Teaching methods used

Teaching, incl. case studies

Examination yes

Criteria

Is the course taught in English? yes
Is documentation available? (book, syllabus)? yes
Is the course open for external researchers? yes

Remarks

This is a Base Module in the ECPM course for post graduates. Costs and ECTS points listed are for the total ECPM master program. The complete program consists of six four-day modules over two years.

More Information

http://www.ecpm.ch